Recipe Development
 

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CD answers the most frequently asked questions about recipes & cookbook writing (for a slightly different take, check out Notes from the Cookbook Author's Husband.
Are all the recipes in your books yours?
I am always extremely careful to give attribution if a recipe did not pretty much originate with me. (To understand the apparent hedging of the phrase "pretty much originate", see third question and answer).  I believe attribution is essential, not because it is a legal matter (though in some cases --- word for word wholesale theft of a recipe, not only its ingredients but the way its directions are stated, it is plagiarism) but because it is a matter of A) collegial courtesy and respect and B) teaching readers how recipes evolve and develop, each idea giving way to another... thus, I hope, empowering them towards their own cooking adventures, inventions, and adaptations.
But what exactly do you mean by 'attribution'?
If the origins of a recipe are traceable, if somebody gave it to me or it was inspired by and is still close to a recipe I read, I will say so. Thus, in Passionate Vegetarian, you will find plenty of names named in recipe titles, such as Susie Pryor's "Perfectly Delicious" Stuffed Acorn Squash, page 426, or Gigi Hamilton's Really Hot, Really Delectable Mixed Beans with a Lot of Ginger, page 607. An "inspired by" kind of reference (as opposed to an outright recipe given) is usually found not in the title but in the headnote, such as this with Zwiebel Kuchen (page 267) "... a fondly remembered onion tart Ned and I enjoyed at a now-defunct Atlanta restaurant called Theda's."
In classic recipes that were introduced to me by someone, you will also find names named, again more usually in the headnote than in the title, as in this recipe for Parchment Cracker-Bread, page 31, which begins "I can never thank my darling pan-pal Vicki Caparulo enough for this remarkable and dramatic thin, crisp, cracker-bread. Known in Sardinia (its place of origin, Vicki tells me) by the incredibly romantic name of Carta de Musica..."  The same thing is true, usually,  if I researched a recipe from several sources on the path to devising my own. Thus, in the Gumbo Zeb in my book Dairy Hollow House Soup & Bread, (page 237) I mention, in my quest for the perfect gumbo, the Joy of Cooking, Leon Soniat's La Bouche Creole, and the Junior League of Monroe, Louisiana's Cotton Country Collection.
Did you invent all the recipes in your books?
Now we revisit the phrase I used earlier,  "pretty much originate." Few recipes are truly and fully original; they are variations of recipes that already exist. These variations are often significant, and occur in several different ways:
1.  in technique. There are a million more-or-less similar recipes for cheesecake out there. But in Rose Levy Berenbaum's  The Cake Bible, she introduced me and the rest of the cheesecake-baking world to the technique of baking a cheesecake as you would a custard, in a hot water bath, or bain-marie. This one change made a cheesecake that was revolutionarily different in texture (incredibly, earlobe-of-heavenly tender) and structure (no more cracks down the middle). Shirley Corriher did much the same thing for apple pie in Cookwise: The Secrets of Cooking Revealed, where crust and filling are prepared separately, for the ultimate crisp-crusted apple pie... out of this world.
Both Rose and Shirley, thus, "invented" very common and well-known recipes. (They are two of my culinary heroines, by the way).
2.  in ingredients. I always like to say, adding cinnamon and substituting vanilla extract for almond does not make a recipe yours. To me, changing ingredients means something fairly major, and, because I frequently adapt meat-centered entrees to vegetarian ones, I do a lot of it. A vegetarian  sauerbraten (such as mine on page 228 of PV) is going to have major differences in ingredients (and thus, often, techniques as well) from the classic beef version of this German sweet-and-sour pot-roast. A conventional mousse requires cream and eggs galore and sometimes a bit of gelatin (a non-vegetarian product, made from cow's hooves); my mousse-custards (pages 1051 to 1055 of PV) have neither. Instead, they are built on a base of silken tofu, intensely flavored, given the requisite texture with a bit of cornstarch, agar (the equivalent of vegetarion gelatin) and raw cashew butter. Now that's changing ingredients (and technique)--- but I defy you to eat any one 'em and not swoon with delight. (To try a such a mousse, slightly simplified and developed since PV go to Chocolate-Orange Dream Mousse or Chocolate-Raspberry Dream Mousse --- you won't regret it!).
3.  by updating. Many cookbook writers go back to historic cookbooks for ideas, inspiration, and just greater understanding. When they, or I, or you (if, for instance, you are trying to update your grandmother's recipes) do this, it's necessary to adjust for contemporary culinary literacy, which is far lower than it was a hundred, or even 25, years ago, as well as tools, which are far more numerous and greatly simplify technique. It's also necessary to update for time constraints and newly available shortcut ingredients.
     As an example of the first, an older recipe might call for "butter the size of an egg" or ask reader to "cook in a hot oven until done" or "mix in usual fashion." What do such directions mean to those raised on McDonald's and cake mixes? An author's translation, for a generation that does not know even its kitchen ABCs, can "invent" a recipe, as can changing an old recipe leavened with salaterus, an old-fashioned and somewhat unsatisfactory rising agent, to one which uses baking powder or soda.
     As an example of the second, everything from preparing fruits for preserves to making smooth bisques has been revolutionized by the food processor and the blender. Showing readers where contemporary tools can save agita is another piece of "inventing" a recipe, as is simplifying such once-complex recipes as brioche by reinventing method so they can be made in the processor. Helen S. Fletcher, bless her heart, did this in the article "Brioche in 60 Seconds", which appeared in the March, 1986, issue of Bon Appetit.
     As to the third, one has only to look around at all the Five Ingredient in 10 Seconds and Halfway towards Homemade-style cookbooks that are out there to get this one. An older basil dip might have called for cream cheese, garlic, basil, parmesan, and nuts --- now it would probably call for cream cheese and purchased pesto.
4.  in the way directions are worded. Again, because of a lack of familiarity with basic cooking procedures, today even the simplest recipe needs everything spelled out. This requires a huge amount of thinking, observation in the kitchen, writing, and rewriting, to really consider what might be unclear to a brand new chef.
And then there are the recipes of pure, 100% invention or inspiration. Once, a shaft of clear, pure fall sunlight poured in through my Arkansas kitchen window and fell on a bowl with the first of the winter squash and the last of the summer tomatoes. I looked at them and thought: pumpkin-tomato bisque. The recipe (and it's a delicious one, and simple) is in both Dairy Hollow House Soup & Bread (page 157-158) and Passionate Vegetarian (page 181-182).

Do you test all the recipes in your books?
All the recipes in books are tested. But, in most cases, not by me. Here's how it works.
1. I write down a theoretical working recipe --- maybe something I've made a dozen times without really measuring, maybe one I've "invented" in one of the ways described above (or, more usually, a combination of those and other ways). 
2. I give it, in written form, to a recipe tester. I like to have someone who does cook, but is not a trained chef --- a good average home cook. I ask her, or him, to follow it line by line and word for word, making no adjustments, checking off each ingredient as it used, making notes on anything that is not clear or downright wrong (if I said it would make a dozen muffins and it makes 18... if I said it would be golden-brown in 15 to 20 minutes and it's actually 25 to 30 ... if it does not come out of the pan). If a recipe is clearly, in its making, not coming out, the tester will call me, and I'll make adjustments --- on the written recipe (not verbally), which she or he then follows.
Why do I do this? Because, without a third party testing from the written form, I could easily do something in the kitchen that is not on paper. (Right, a tester --- Mishala --- and her dragon hide coyly near the fridge. Photo, Rich Rommer).
I do sometimes wind up testing my own recipes myself, but I really believe third-party testing is the gold-standard of creating a recipe that is consistently reproducible --- that it will be the same no matter who makes it, if they follow directions as given.
3. In most cases, my tester and I then plan and host "tastings", where anywhere from four to ten people, besides us, taste and evaluate anywhere from two to seven dishes. (Darling Mishala Jones, my most recent tester, is shown below, dishing out a cornbread stuffing at a tasting; I'm in the green apron.The young woman between us is Brattleboro, Vermont,  herbalist. Sage Maurer. Photo, Richard Rommer.)
Tasting parties --- well, they're not exactly parties, they are working occasions, though tasters usually wind up having a big ol' time --- are actually a whole other topic, and they have their hilarious moments. I'm planning an page on the most recent round of them, for my next book, which is on cornbread. But until I get around to writing that one, you can learn a little bit about it at Of Moose and Men (and Women), and Bi-Coastal Cornbread and forthcoming books.
Who pays for all this?
The cookbook author pays, not, as is commonly thought, the publisher. The author pays for ingredients. The author pays for testing. The author pays for gas to get to the co-op to buy soymilk or maple syrup or cornmeal or whatever. (Did you hear that sound? That was the sound of one cookbook author sighing.) The one exception: when recipes are developed by a commercial team or book packager, such as the Betty Crocker cookbooks, or the Better Homes & Gardens cookbooks, rather than individual author.
Now --- do you understand why I want you all to run and out and quick order copies of Passionate Vegetarian (for everyone on your Christmas, Hanukah, Kwanza, or general birthday list?  Order early, order often.
The premise of a promise
Okay, now the serious stuff. I think publishing a recipe is a promise. If you, the reader, take the acquire the specified ingredients and put them together as explained, then the result --- the finished dish --- will be as described.
Implicitly, each recipe says: I'm telling you the truth here, count on it. Count on flavors and textures and colors as I've represented them, count on this making as many servings as I've said it would. Also implicit: that the cookbook writer, food editor, or whoever is saying I respect the time and and money you will put into making this recipe;  it will be a good use of both.
And I do my level best to keep my word. So --- sit on down. Dinner is ready, and you may have as many helpings as you like. (Again, the headnote is the first part of the recipe, and in some ways the most interesting... check it out).

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